This project was an all-around first time for many things. It was the first time I had a group project, but also the first time I got to create a brand system for a real company. My randomly assigned group was Katelyn Morganti and Hanlin Zhang. The company my group of three worked for was a Penn State company called Engaged Scholarship Community of Practice. The company works to integrate students with real-life business opportunities in their classes. Their goals were to create a brand system that was colorful and eye-catching. It also had to appeal to young students and professors, while marketing their opportunities. This brand had little to no previous design elements and was very hidden and not well-known. For a look into my role, please visit the Behind the Scenes page. Project Requirements: “Design a basic visual identity, including a system of typographic marks for an organization around Centre County. The system must include the design of brand assets and a series of deliverables. Students will also design a set of identity guidelines.